PodnikanieKnižné zhrnutia
Newsletter
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Najlepšie marketingové knihy

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Marketing Basics
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Hero or villain, Margaret Mark, 2019, 5/5 ⭐
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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you, Rob Fitzpatrick, 2018, 5/5
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Purple Cow, Seth Godin, 2016, 4/5
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Ogilvy on Advertising, Miles Young, 2017, 4/5
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New rules of marketing & PR, Scott Meerman, 2015, 3/5
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How not to Plan: 66 ways to screw it up, Les Binet
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Persuasion, Robert Cialdini
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Buyology, Martin Lindstrom
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Hooked, Nir Eyal
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Crossing the Chasm, Geoffrey Moore
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Inside the Tornado, Geoffrey Moore
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Escape Velocity, Geoffrey Moore
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Zone to Win, Geoffrey Moore
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Dealing with Darwin, Geoffrey Moore
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Contagious, Jonah Berger
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Invisible Influence, Jonah Berger
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The Power of Moments, Chip Heath,‎ Dan Heath
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Made to Stick, Chip Heath,‎ Dan Heath
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Marketing Management, Philip Kotler, Kevin Lane Keller
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How brands grow Part 1, Part 2, Byron Sharp
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Eat your Greens, Wiemer Sinjders
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Effectiveness in Context: A Manual for Brand Building, Les Binet
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The Contagious Commandments: ten steps to brand bravery, Paul Kemp-Robertson
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Laughing at advertising, Bob Hoffman
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Goodvertising, Thomas Kolster
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Hit Makers: The Science of Popularity in an Age of Distraction, Derek Thompson
Jakub Ptačin: Kniha Hit makers od Dereka Thompsona je jeden z mojich TOP tipov. Autor skúma moc náhody aj práce v pozadí za veľkými success stories a robí to poctivo. Fakty, výskum, história. Veľmi dobre napísaná, hneď ma pohltila. Konkrétne príbehy známych hitov - od piesní, firiem, cez produkty až po slávne osoby. 50 shades of Grey, Raymond Loewy, Donald Trump, uspávanky, detské mená a aj Apple. Veľké odporúčanie. V češtine na Martinuse alebo ako originál v angličtine.

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Brand Gap, Martin Neumeier
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Permission Marketing: Turning Strangers Into Friends And Friends Into Customers, Seth Godin
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This is Marketing: You Can't Be Seen Until You Learn To See, Seth Godin
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Perennial Seller: The Art of Making and Marketing Work That Lasts, Ryan Holiday
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk, Al Ries
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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd, Allan Dib

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Online Marketing
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Web ostrý jako břitva, Jan Řezáč, 2016, 5/5 ⭐
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The Millionaire Messenger, Brendon Burchard
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Don't make me think, Steve Krug
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Mobile first, Luke Wroblewski
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The Million Dollar Blog, Natasha Courtenay-Smith

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Crowdfunding
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The Crowdsourceress: Get Smart, Get Funded, and Kickstart Your Next Big Idea, Alex Daly, 2017, 4/5
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Step by Step Crowdfunding: Everything You Need to Raise Money from the Crowd for Small Business Crowdfunding and Fundraising, Joseph Hogue
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Kickstarter Launch Formula: The Crowdfunding Handbook for Startups, Filmmakers, and Independent Creators, Salvador Briggman
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Writing
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Pište jako copywriter, Otto Bohuš, 2016, 5/5 ⭐
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7 Figure Marketing Copy, Sean Vosler
7 Figure Marketing Copy, Sean Vosler
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Web Copy That Sells, Maria Veloso
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Copywriting, Michaela Horňáková
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On writing, Stephen King
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On writing well, William Zinsser
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Ernest Hemingway on Writing, Ernest Hemingway
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Creativity
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Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered, Austin Kleon, 2015, 5/5 ⭐
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It’s not how good you are. It’s how good you want to be, Paul Arden, 2016, 5/5
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Whatever you think, think the opposite, Paul Arden, 2016, 5/5
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God Explained in a Taxi Ride, Paul Arden, 2016, 3/5
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Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois, 2016, 4/5
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Steal Like an Artist: 10 Things Nobody Told You About Being Creative, Austin Kleon, 2015, 5/5
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Creativity Inc., Ed Catmull
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Design
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Human-Centered Design Toolkit: An Open-Source Toolkit To Inspire New Solutions in the Developing World, IDEO, 2017, 4/5
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Change by Design, Tim Brown
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Design Thinking, by Nigel Cross
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The Designful Company, Marty Neumeier
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The Design of Business: Why Design Thinking is the Next Competitive Advantage, Roger Martin
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Weird Ideas That Work, by Robert Sutton
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Make Space: How to Set the Stage for Creative Collaboration, Scott Witthoft and Scott Doorley
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Rapid Viz, Kurt Hanks and Larry Belliston
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Designing for emotion. Aaron Walter
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Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design, William Lidwell
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Making and Breaking the Grid: A Graphic Design Layout Workshop, Timothy Samara
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Designing for Emotion, Aarron Walter
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The Design of Everyday Things, Donald Norman
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UX for Lean Startups, Laura Klein
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Type Matters! Jim Williams
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Detail In Typography, Jost Hochuli
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Joseph Müller-Brockman, Pioneer of Swiss Graphic Design, Lars Muller
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Typographic Design: Form and Communication, Rob Carter