PodnikanieKnižné zhrnutia
Newsletter
PodnikanieKnižné zhrnutia
🎓

Najlepšie marketingové knihy

‣
Marketing Basics
‣
Hero or villain, Margaret Mark, 2019, 5/5 ⭐
‣
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you, Rob Fitzpatrick, 2018, 5/5
‣
Purple Cow, Seth Godin, 2016, 4/5
‣
Ogilvy on Advertising, Miles Young, 2017, 4/5
‣
New rules of marketing & PR, Scott Meerman, 2015, 3/5
‣
How not to Plan: 66 ways to screw it up, Les Binet
‣
Persuasion, Robert Cialdini
‣
Buyology, Martin Lindstrom
‣
Hooked, Nir Eyal
‣
Crossing the Chasm, Geoffrey Moore
image
‣
Inside the Tornado, Geoffrey Moore
‣
Escape Velocity, Geoffrey Moore
‣
Zone to Win, Geoffrey Moore
‣
Dealing with Darwin, Geoffrey Moore
‣
Contagious, Jonah Berger
‣
Invisible Influence, Jonah Berger
‣
The Power of Moments, Chip Heath,‎ Dan Heath
‣
Made to Stick, Chip Heath,‎ Dan Heath
‣
Marketing Management, Philip Kotler, Kevin Lane Keller
‣
How brands grow Part 1, Part 2, Byron Sharp
‣
Eat your Greens, Wiemer Sinjders
‣
Effectiveness in Context: A Manual for Brand Building, Les Binet
‣
The Contagious Commandments: ten steps to brand bravery, Paul Kemp-Robertson
‣
Laughing at advertising, Bob Hoffman
‣
Goodvertising, Thomas Kolster
‣
Hit Makers: The Science of Popularity in an Age of Distraction, Derek Thompson
Jakub Ptačin: Kniha Hit makers od Dereka Thompsona je jeden z mojich TOP tipov. Autor skúma moc náhody aj práce v pozadí za veľkými success stories a robí to poctivo. Fakty, výskum, história. Veľmi dobre napísaná, hneď ma pohltila. Konkrétne príbehy známych hitov - od piesní, firiem, cez produkty až po slávne osoby. 50 shades of Grey, Raymond Loewy, Donald Trump, uspávanky, detské mená a aj Apple. Veľké odporúčanie. V češtine na Martinuse alebo ako originál v angličtine.

‣
Brand Gap, Martin Neumeier
‣
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers, Seth Godin
‣
This is Marketing: You Can't Be Seen Until You Learn To See, Seth Godin
‣
Perennial Seller: The Art of Making and Marketing Work That Lasts, Ryan Holiday
‣
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk, Al Ries
‣
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd, Allan Dib

‣
Online Marketing
‣
Web ostrý jako břitva, Jan Řezáč, 2016, 5/5 ⭐
‣
The Millionaire Messenger, Brendon Burchard
‣
Don't make me think, Steve Krug
‣
Mobile first, Luke Wroblewski
‣
The Million Dollar Blog, Natasha Courtenay-Smith

‣
Crowdfunding
‣
The Crowdsourceress: Get Smart, Get Funded, and Kickstart Your Next Big Idea, Alex Daly, 2017, 4/5
‣
Step by Step Crowdfunding: Everything You Need to Raise Money from the Crowd for Small Business Crowdfunding and Fundraising, Joseph Hogue
‣
Kickstarter Launch Formula: The Crowdfunding Handbook for Startups, Filmmakers, and Independent Creators, Salvador Briggman
‣
Writing
‣
Pište jako copywriter, Otto Bohuš, 2016, 5/5 ⭐
‣
7 Figure Marketing Copy, Sean Vosler
7 Figure Marketing Copy, Sean Vosler
‣
Web Copy That Sells, Maria Veloso
‣
Copywriting, Michaela Horňáková
‣
On writing, Stephen King
‣
On writing well, William Zinsser
‣
Ernest Hemingway on Writing, Ernest Hemingway
‣
Creativity
‣
Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered, Austin Kleon, 2015, 5/5 ⭐
‣
It’s not how good you are. It’s how good you want to be, Paul Arden, 2016, 5/5
‣
Whatever you think, think the opposite, Paul Arden, 2016, 5/5
‣
God Explained in a Taxi Ride, Paul Arden, 2016, 3/5
‣
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois, 2016, 4/5
‣
Steal Like an Artist: 10 Things Nobody Told You About Being Creative, Austin Kleon, 2015, 5/5
‣
Creativity Inc., Ed Catmull
‣
Design
‣
Human-Centered Design Toolkit: An Open-Source Toolkit To Inspire New Solutions in the Developing World, IDEO, 2017, 4/5
‣
Change by Design, Tim Brown
‣
Design Thinking, by Nigel Cross
‣
The Designful Company, Marty Neumeier
‣
The Design of Business: Why Design Thinking is the Next Competitive Advantage, Roger Martin
‣
Weird Ideas That Work, by Robert Sutton
‣
Make Space: How to Set the Stage for Creative Collaboration, Scott Witthoft and Scott Doorley
‣
Rapid Viz, Kurt Hanks and Larry Belliston
‣
Designing for emotion. Aaron Walter
‣
Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design, William Lidwell
‣
Making and Breaking the Grid: A Graphic Design Layout Workshop, Timothy Samara
‣
Designing for Emotion, Aarron Walter
‣
The Design of Everyday Things, Donald Norman
‣
UX for Lean Startups, Laura Klein
‣
Type Matters! Jim Williams
‣
Detail In Typography, Jost Hochuli
‣
Joseph Müller-Brockman, Pioneer of Swiss Graphic Design, Lars Muller
‣
Typographic Design: Form and Communication, Rob Carter