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Najlepšie marketingové knihy

Marketing Basics
Hero or villain, Margaret Mark, 2019, 5/5 ⭐
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you, Rob Fitzpatrick, 2018, 5/5
Purple Cow, Seth Godin, 2016, 4/5
Ogilvy on Advertising, Miles Young, 2017, 4/5
New rules of marketing & PR, Scott Meerman, 2015, 3/5
How not to Plan: 66 ways to screw it up, Les Binet
Persuasion, Robert Cialdini
Buyology, Martin Lindstrom
Hooked, Nir Eyal
Crossing the Chasm, Geoffrey Moore
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Inside the Tornado, Geoffrey Moore
Escape Velocity, Geoffrey Moore
Zone to Win, Geoffrey Moore
Dealing with Darwin, Geoffrey Moore
Contagious, Jonah Berger
Invisible Influence, Jonah Berger
The Power of Moments, Chip Heath,‎ Dan Heath
Made to Stick, Chip Heath,‎ Dan Heath
Marketing Management, Philip Kotler, Kevin Lane Keller
How brands grow Part 1, Part 2, Byron Sharp
Eat your Greens, Wiemer Sinjders
Effectiveness in Context: A Manual for Brand Building, Les Binet
The Contagious Commandments: ten steps to brand bravery, Paul Kemp-Robertson
Laughing at advertising, Bob Hoffman
Goodvertising, Thomas Kolster
Hit Makers: The Science of Popularity in an Age of Distraction, Derek Thompson
Jakub Ptačin: Kniha Hit makers od Dereka Thompsona je jeden z mojich TOP tipov. Autor skúma moc náhody aj práce v pozadí za veľkými success stories a robí to poctivo. Fakty, výskum, história. Veľmi dobre napísaná, hneď ma pohltila. Konkrétne príbehy známych hitov - od piesní, firiem, cez produkty až po slávne osoby. 50 shades of Grey, Raymond Loewy, Donald Trump, uspávanky, detské mená a aj Apple. Veľké odporúčanie. V češtine na Martinuse alebo ako originál v angličtine.

Brand Gap, Martin Neumeier
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers, Seth Godin
This is Marketing: You Can't Be Seen Until You Learn To See, Seth Godin
Perennial Seller: The Art of Making and Marketing Work That Lasts, Ryan Holiday
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk, Al Ries
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd, Allan Dib

Online Marketing
Web ostrý jako břitva, Jan Řezáč, 2016, 5/5 ⭐
The Millionaire Messenger, Brendon Burchard
Don't make me think, Steve Krug
Mobile first, Luke Wroblewski
The Million Dollar Blog, Natasha Courtenay-Smith

Crowdfunding
The Crowdsourceress: Get Smart, Get Funded, and Kickstart Your Next Big Idea, Alex Daly, 2017, 4/5
Step by Step Crowdfunding: Everything You Need to Raise Money from the Crowd for Small Business Crowdfunding and Fundraising, Joseph Hogue
Kickstarter Launch Formula: The Crowdfunding Handbook for Startups, Filmmakers, and Independent Creators, Salvador Briggman
Writing
Pište jako copywriter, Otto Bohuš, 2016, 5/5 ⭐
7 Figure Marketing Copy, Sean Vosler
Web Copy That Sells, Maria Veloso
Copywriting, Michaela Horňáková
On writing, Stephen King
On writing well, William Zinsser
Ernest Hemingway on Writing, Ernest Hemingway
Creativity
Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered, Austin Kleon, 2015, 5/5 ⭐
It’s not how good you are. It’s how good you want to be, Paul Arden, 2016, 5/5
Whatever you think, think the opposite, Paul Arden, 2016, 5/5
God Explained in a Taxi Ride, Paul Arden, 2016, 3/5
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois, 2016, 4/5
Steal Like an Artist: 10 Things Nobody Told You About Being Creative, Austin Kleon, 2015, 5/5
Creativity Inc., Ed Catmull
Design
Human-Centered Design Toolkit: An Open-Source Toolkit To Inspire New Solutions in the Developing World, IDEO, 2017, 4/5
Change by Design, Tim Brown
Design Thinking, by Nigel Cross
The Designful Company, Marty Neumeier
The Design of Business: Why Design Thinking is the Next Competitive Advantage, Roger Martin
Weird Ideas That Work, by Robert Sutton
Make Space: How to Set the Stage for Creative Collaboration, Scott Witthoft and Scott Doorley
Rapid Viz, Kurt Hanks and Larry Belliston
Designing for emotion. Aaron Walter
Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design, William Lidwell
Making and Breaking the Grid: A Graphic Design Layout Workshop, Timothy Samara
Designing for Emotion, Aarron Walter
The Design of Everyday Things, Donald Norman
UX for Lean Startups, Laura Klein
Type Matters! Jim Williams
Detail In Typography, Jost Hochuli
Joseph Müller-Brockman, Pioneer of Swiss Graphic Design, Lars Muller
Typographic Design: Form and Communication, Rob Carter